New book uncovers true cash value of your asset!

A must read for anyone that owns life insurance.

About the author

“Do not go where the path may lead,
go instead where there is no path and leave a trail.”

Ralph Waldo Emerson


leonardhgoodmanLeonard Goodman has been associated with the life insurance industry for over fifty years and in this short, perspicacious book he rips the veneer off of what he considers an economic and moral injustice for an aging Canadian population. He encourages millions of Canadians, and the culpable provincial governments, to put this issue on the political agenda and strike an egregious regulation from the books.
Leonard H. Goodman is President and Founder of First Financial Group, which for over fifty years has been providing a wide range of services for clients: wealth management, life insurance planning, tax planning, succession planning and management consulting.
He is also Chairman and Founder of First Equity Benefits of America Inc., a US-based life settlements company. Leonard is a member of the Governing Council at Sunnybrook Hospital, Toronto, a member of the Board of Governors of the Mount Sinai Hospital and served as a director of the Mount Sinai Hospital Foundation. He is a honourary member of the Canadian Memorial Chiropractic College, served on its Board of Governors and chaired the committee responsible for building its new campus. He was president of the Toronto Chapter of the Financial Advisors Association of Canada (ADVOCIS) and was appointed to an Ontario Government committee, under then Finance Minister Lawrence Grossman, that was responsible for introducing a code of conduct and ethics and mandatory liability insurance for licensed life insurance agents and brokers.

Leonard is the Chair and Founder of the Life Insurance Settlement Association of Canada (LISAC) and Chair of the Regulatory Practices Committee. LISAC’s mission is to bring to all Canadians a well-regulated, secondary market for life insurance settlements.

Leonard’s passions are family – his wife Alma and their children and grandchildren – baseball, and a mint-condition, 1979 sports car that he has had since the day he bought it new.